About Us
Jen Cossey
Founder, Anthurium Creative
Jen Cossey is the founder of Anthurium Creative, a consultancy helping membership based and relationship driven organizations build cultures of trust, belonging, and hospitality that create lasting loyalty.
With more than two decades of experience in hospitality, operational leadership, and brand development, Jen has built and led teams responsible for tens of millions in revenue, launched new business ventures, and guided organizations through periods of growth and transformation. Throughout her career, one question has remained at the center of her work: what makes people trust an organization enough to stay, contribute, return, and tell others?
Jen believes trust is not something organizations simply earn over time. It can be intentionally designed through leadership, culture, communication, and the everyday experiences people have with one another.
Her work helps organizations make the often invisible dynamics of culture visible and actionable. Through the Anthurium Method, workshops, experience and culture assessments, leadership retreats, and strategic advisory, she helps teams connect mindset to culture, culture to behavior, and behavior to performance.
Before founding Anthurium Creative, Jen held senior leadership roles across luxury hospitality, wine, and spirits, leading large teams, developing new business ventures, and designing high impact guest and member experiences. That operational background continues to shape her approach today. Culture is not an abstract idea. It is a practical system that influences how people lead, how teams work together, how customers experience a brand, and ultimately, whether people choose to stay.
Our Mission
Building organizations where trust and belonging become a strategic advantage
Anthurium Creative was founded on a few simple beliefs:
The experience inside an organization becomes the experience outside of it.
Trust is built through hundreds of small interactions. How people communicate, make decisions, manage expectations, navigate tension, welcome others, and respond when things go wrong all shape whether people feel confident, connected, and cared for.
Many of these dynamics are easy to overlook. Assumptions, habits, and patterns develop over time and, when left unexamined, can create friction and inconsistency. When they are surfaced and intentionally aligned, they become a powerful source of trust, belonging, loyalty, and growth.
Anthurium Creative helps organizations strengthen the connection between mindset, culture, behavior, and performance. Through the Anthurium Method, leadership workshops, experience and culture assessments, strategic facilitation, and advisory work, we help organizations understand what is already working, uncover what is getting in the way, and intentionally build the culture and experiences they want people to have.
Because
Culture is not a soft concept, and hospitality is not a soft skill.
They shape how people feel, how teams perform, how clients and members experience a brand, and whether people choose to stay.
When intentionally designed, they become some of the most powerful and renewable advantages an organization can build.