How We Work
Turning trust, culture, and hospitality into a strategic advantage
Every organization has an experience it intends to create and an experience people actually have.
Anthurium Creative helps uncover the space between the two.
We work with membership based and relationship driven organizations to understand what is already working, identify where trust or connection may be breaking down, and align leadership, culture, and experience. Our work can begin with a single assessment, a workshop, or develop into a longer partnership depending on where your organization is now and where you want to be.
The Anthurium Experience Benchmark
See your organization through the eyes of the people you serve.
The Anthurium Experience Benchmark is an independent assessment of the client, member, guest, resident, or patient experience.
We experience your organization as they do, evaluating the moments that shape trust, confidence, connection, and loyalty. From the first interaction through arrival, communication, service, problem resolution, and follow up, the Benchmark helps reveal both what is working beautifully and where small gaps may be affecting the experience.
The result is a clear, actionable picture of the experience you are actually delivering, not simply the one you intend to create.
May include: Experience assessment, mystery shop, journey evaluation, leadership debrief, prioritized recommendations, and follow up benchmarking.
The Anthurium Trust Index
Measure what traditional engagement surveys often miss.
Trust can feel intangible, but the conditions that create it can be observed and measured. The Anthurium Trust Index helps organizations understand how people experience trust, belonging, communication, confidence, and psychological safety within their culture.
Used as a standalone assessment or alongside the Anthurium Method, the Trust Index establishes a baseline, identifies areas of strength and opportunity, and allows organizations to measure meaningful change over time. Because the experience inside an organization eventually becomes the experience outside of it.
Leadership & Team Workshops
Create shared language. Build stronger behaviors. Move from intention to practice.
Sometimes an organization does not need a large consulting engagement. It needs the right conversation.
Anthurium workshops are interactive, facilitated experiences designed around the challenges and opportunities facing your organization. Rather than delivering generic hospitality or leadership training, we work with your team to examine real situations, uncover assumptions, build shared language, and translate ideas into behaviors people can actually use.
Topics may include trust and belonging, hospitality as culture, leadership, communication, service recovery, member or client experience, team alignment, and creating remarkable experiences.
Workshops range from focused leadership sessions to half day and full day team engagements.
Experience & Journey Design
Design the moments that make people want to stay.
People rarely experience an organization as a strategy, department, or organizational chart. They experience it through a series of moments.
We map the client, member, patient, resident, or guest journey to understand where confidence is created, where uncertainty enters the experience, and where there are opportunities to build deeper connection.
Together, we identify the moments that matter most and intentionally design the behaviors, communication, and experiences that support them.
The result is not a script. It is a shared framework that gives your team the clarity to deliver an experience that feels consistent, human, and distinctly yours.
Strategic Advisory
A trusted outside perspective as your organization grows.
Culture and experience are not one-time projects.
Strategic Advisory provides ongoing access to Anthurium as a thought partner for leaders navigating growth, change, team development, culture, and the evolving client or member experience.
Advisory relationships are tailored to the organization and may include regular leadership sessions, ongoing measurement, quarterly workshops, experience reviews, leadership coaching, and support implementing the priorities identified through the Anthurium Method.
This work is especially valuable for organizations growing quickly, expanding locations, building new teams, or intentionally evolving their culture.
New for 2027…
The Anthurium Leadership Circle
A peer advisory community for leaders building organizations people choose to belong to.
Leadership can be isolating, particularly when the questions you are navigating do not have simple answers.
The Anthurium Leadership Circle brings together a small group of leaders from membership based and relationship driven organizations to share ideas, work through challenges, and learn from people facing many of the same questions in very different industries.
The Circle is intentionally cross industry. A leader in wealth management may have something to learn from a wellness founder. A senior living executive may see a challenge differently than the leader of a healthcare practice. The industries change, but many of the questions around trust, culture, belonging, leadership, loyalty, and growth are remarkably similar.
Each Circle is kept small to create space for honest conversation, meaningful relationships, and practical problem solving. Sessions are facilitated by Anthurium Creative and combine peer discussion with ideas and tools from the Architecture of Trust and the Anthurium Method.
This is not a networking group or a traditional leadership program. It is a place for thoughtful leaders to bring real questions, learn from one another, and leave with ideas they can put into practice.
The Leadership Circle includes:
Facilitated peer sessions
A small, intentionally curated cross industry cohort
Anthurium tools and frameworks
Architecture of Trust discussions and resources
Peer problem solving around real leadership and organizational challenges
Founding circles beginning in 2027.
The Anthurium Method™
Surface. Align. Sustain.
The Anthurium Method is our core culture and experience engagement, designed to help organizations intentionally connect what they believe with how their people lead, behave, communicate, and care for others.
Surface
We uncover the existing strengths, assumptions, habits, friction points, and gaps shaping your culture and experience today.
Align
We bring leadership and teams together around a shared understanding of the culture and experience you want to create, translating values and intentions into clear behaviors, language, standards, and expectations.
Sustain
We build the tools, practices, and accountability needed to make those behaviors part of how the organization operates every day.
Engagements are customized and may include leadership workshops, team facilitation, culture assessments, journey mapping, service philosophy development, communication standards, team playbooks, and 30, 60, and 90 day follow up.
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Start The Conversation
You do not need to know which service you need before reaching out.
Most of our work begins with a conversation about what you are seeing, what you are trying to build, and where something may not be working quite the way you want it to.
From there, we can determine whether Anthurium is the right partner and what kind of engagement would be most useful.